My name is Joe February, and I’m passionate about using sport as a tool to empower young people and build stronger communities. Having grown up in an underserved community, I understand firsthand the power of opportunity—and the pivotal role sport can play in opening doors.
With over 30 years of professional experience in business development, human resources, and entrepreneurship, I’ve dedicated my career to creating pathways for growth—both in the workplace and in sport.
Sport has been part of my life for as long as I can remember. I competed as an athlete at both junior and senior levels and played football throughout my youth and into the senior divisions. These experiences shaped my deep appreciation for the way sport builds character, discipline, and resilience.
I bring more than three decades of athletics coaching experience and have previously served as a club official in various leadership roles. I also served on the Western Province Athletics Development Committee, where I worked to expand access to athletics across the region. My involvement in football spans over eight years of coaching in under-resourced communities. For the past three years, I’ve been actively coaching junior teams at a local community club that serves many young players from disadvantaged backgrounds. Watching these athletes grow in confidence and ability has been one of the most rewarding parts of my journey.
Through this foundation, I am bringing together my professional expertise, lived experience, and lifelong commitment to sport to help young people overcome barriers, unlock their potential, and build a brighter future—regardless of where they come from.
